[perspective] Elon Musk | How not to be the 99% fail, but to be 1% succeed
Want to learn from one of the most inspiring serial entrepreneurs on how to be the potential “1%” of the companies succeed and stay away from the potential “99%” of the companies on the path of failure? Below is a list of mindsets that may change the way how you run your business.
想要透過知名連續創業家 Elon Musk的經典分享學習如何成為那1%的成功公司嗎? 而遠離那可能成為99%失敗的機率嗎? 以下為大家整理出一切經典關鍵的創業思維，希望也能轉變你的事業往更成功的面向發展。
Mindsets of “1%” who may succeed
#1: Make product/service customers love
Stay focus on building a product/service your customer love to the point that they want you to succeed and not to fail.
專注在建構客戶愛的產品服務，並且達到讓客戶不希望你失敗的狀態。
#2: Inspired and Compiled
Founders need to be clear on why are compelled to make a product/service people love. What inspired the founders to wake up every morning while facing tremendouse hardship and difficulty in running a company.
創辦人要清楚知道自己為何急迫推出人們會愛的服務及產品。到底哪的元素讓啟發的創辦人在面對創業煎熬而是會每天起創來持續營運公司。
#3: Making profit is important
Making a profit is simply customer willing to pay more than the cost you are incurring for the value you are delivering. Every business needs to be profitable
獲利只是客戶有意願付出比創業者投入成本更多的表現，因為公司創造了價值。每間公司都需要獲利。
#4: Eating glass and endure the pain to address cracks in company
Creating a business is a painful process just like eating glass. Founders need to learn to address cracks and problems in the company that people don’t wish to solve. Founders need to determe to solve these cracks instead of choosing the problem they wish to solve. Often the problems are:
創立公司是一個痛苦的過程，就像要把玻璃碎片吞下肚一樣的疼痛。創辦人需要學習如何解決公司沒有人有意願解決的問題，而不讓這些問題成為公司的缺縫。創業者要學習如何找到這些會影響公司的缺縫而不是挑選自己喜歡想要解決的問題。
customers are not coming in as quick as wishes / 客戶訂單量不如預期。
deliverying the product/service is not as quick or smooth under the expected budget / 服務商品的提供或交貨速度不如預期或也不在預想的預算執行。
economy down turn eliminate the potential spending on your product/service / 產業經濟的不景氣，導致消費遲緩。
#5: Grit & Perserverence
Creating and running a business is an extreming painful process. Not acknowledging the pain and required perserverence may just put the business to end.
創立及營運一家公司是很痛苦的過程。不提先面對痛苦及聚集需要的毅力可能會導致事業的萎縮及關閉。
(Photo by photo credit: Benjamin Lowy/Reportage by Getty Images for CNN)
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